Almost two years ago, I wrote a post titled “Twinkie and the Hostess” where I lamented the loss of the Twinkie. Well, two years later, the Twinkie is back from the dead and I feel it’s time to revisit how Twinkie’s resurrection took place. It’s quite the capitalistic underdog story dubbed, “The Sweetest Comeback in the History of Ever.”
The savior of the Twinkie is, the new owner and chief executive of new Hostess Brands, C. Dean Metropoulos. He’s done this before, turning struggling brands around, with Chef Boyardee and Bumble Bee tuna.
Declassify >