Sexy Little Numbers
Authors: Dimitri Maex with Paul B. Brown
Release: September 4, 2012
Tagline: How to Grow Your Business Using the Data You Already Have
Publisher: Crown Business
Genre: Business
ISBN-10: 0307888347
ISBN-13: 978-0307888341
Declassified by Agent Palmer: Sexy Little Numbers and the Curse of Dated Data Analysis
Quotes and Lines
…companies no longer have the excuse that the data is too hard to sort through. The tools invented in the last few years make it remarkably easy.
In Typical Ogilvy fashion, his comment was clever and contained a telling truth.
“I admit that research is often misused by agencies and their clients. They have a way of using it to prove they are right. They use research as a drunkard uses a lamppost–not for illumination but for support.”
It would be great if the privacy conversation would change to one that stresses the potential value exchange…