Agent Palmer

Of all things Geek. I am…

Twinkie and the Hostess Revisited: The Sweetest Comeback in the History of Ever

Twinkies the Sweetest Comeback in the History of Ever

Almost two years ago, I wrote a post titled “Twinkie and the Hostess” where I lamented the loss of the Twinkie. Well, two years later, the Twinkie is back from the dead and I feel it’s time to revisit how Twinkie’s resurrection took place. It’s quite the capitalistic underdog story dubbed, “The Sweetest Comeback in the History of Ever.”

The savior of the Twinkie is, the new owner and chief executive of new Hostess Brands, C. Dean Metropoulos. He’s done this before, turning struggling brands around, with Chef Boyardee and Bumble Bee tuna.

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Twinkie and the Hostess

Hostess Twinkies

Today while looking at my google news feed I saw a disturbing article. Not disturbing to me necessarily, but a grave concern to some people I know. So I clicked the link and read with horror the story of how hostess is filing for chapter 11 bankruptcy protection again.

After I read the article I called my friend Jason Zapata Wordsmith and alerted him of this grave news.

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