Movie theaters are the middle child of the movie industry. Theater owners build expensive cinematic palaces, and their employees constantly receive the brunt of criticism for ticket prices. The studios reward their efforts by attempting to steer business from them. Recently, theater chains planned to shorten the theaters-to-video cycle for a proposed $30 video on demand (VOD) premium option.
Theaters have upgraded their services by adding nap-initiating recliner seats and reserved seating, but they continue to do little to nothing to address the patrons who distract other customers by speaking audibly and taking out their phones during the show.Declassify >