Sexy Little Numbers is a book designed to sell books and the services of marketing agencies. For me, this book was about as exciting as a bad TED Talk. The speaker, or in this case author, thinks it is interesting and the members of the audience who are just discovering this topic find it interesting.
However, for anyone who has a small understanding of the complexities of data as a concept, it’s just analytics 101. It’s hardly as exciting as author Dimitri Maex of marketing goliath Ogilvy & Mather attempts to make it.
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