Agent Palmer

Of all things Geek. I am…

Despite time gap, Brand Gap still holds relevant marketing truths

Marty Neumeier attempts to bridge “The Brand Gap,” but does he succeed? Two decades on from its publishing, I think there is more in The Brand Gap that is still relevant than some of the more dated material that’s just fun to reminisce as you read.

The book attempts to explain and educate the reader on “How to bridge the distances between business strategy and design.” And if that subtitle and the book title doesn’t clue you in, he is talking about brand value and how to raise it.

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Spoiler Free Review

It’s (Almost) The End of the World As We Know It

An asteroid, Perses, is on a collision course with earth. It’s the size of Texas, and you’ve been hearing about it and seeing it coming for many months. Survival is doubtful at best, and humanity is coping by collapsing – as you would expect.

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Married N' Dating

Manga Date Night: Reawakening the Otaku in Me

Now you may be asking, what’s an Otaku? Merriam-Webster defines an Otaku as “a person having an intense or obsessive interest especially in the fields of anime and manga.” In high school, and many years beyond, I was very much a self-described Otaku. 

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Five-Point Play is a do-as-I-do bible on leadership

Five-Point Play is an uncommon book about leadership in that it doesn’t preach. It is written by Duke Blue Devils Basketball Hall of Fame Coach Mike Krzyzewski (Coach K) with Donald T. Phillips, and it documents the 2000-01 season from the preseason to the 2001 National Championship.

The premier philosophy featured in this book is Coach K’s “The Fist.” The Fist has five points, thus the title of the book: Communication, Trust, Care, Collective Responsibility, and Pride.

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