Agent Palmer

Of all things Geek. I am…

Sexy Little Numbers and the Curse of Dated Data Analysis

Sexy Little Numbers and the Curse of Dated Data Analysis

Sexy Little Numbers is a book designed to sell books and the services of marketing agencies. For me, this book was about as exciting as a bad TED Talk. The speaker, or in this case author, thinks it is interesting and the members of the audience who are just discovering this topic find it interesting.

However, for anyone who has a small understanding of the complexities of data as a concept, it’s just analytics 101. It’s hardly as exciting as author Dimitri Maex of marketing goliath Ogilvy & Mather attempts to make it.

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I highly recommend you read Highly Inappropriate Tales for Young People

Highly Inappropriate Tales for Young People

At some point in our lives, we read children’s books. Perhaps they were read to us, but the very nature of a “children’s book” conjures up clean white pages with simple stories and often beautiful illustrations.

Later on, we move away from children’s books. We put away anything remotely childish like a picture book, and we start reading for school. It’s the stuff without pictures and often without an interesting cover. If that didn’t kill your love of books and you’re among those of us still reading, you’re probably as far away from picture books as ever…

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