Agent Palmer

Of all things Geek. I am…

Middle American culture clash on full display in Vietnam era Friendly Fire

I don’t know if I should be amused, bemused, or depressed now that I’ve finished reading Friendly Fire by C.D.B. Byran. The death of any young person is a tragedy, in war or peace. But the story of Michael Mullen, his death and the plight and anguish of his parents, as well as that of a nation unsure of itself, is the broader stroke of the book.  As the inside dust jacket reads: “Michael was to have been the fifth…

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Despite time gap, Brand Gap still holds relevant marketing truths

Marty Neumeier attempts to bridge “The Brand Gap,” but does he succeed? Two decades on from its publishing, I think there is more in The Brand Gap that is still relevant than some of the more dated material that’s just fun to reminisce as you read.

The book attempts to explain and educate the reader on “How to bridge the distances between business strategy and design.” And if that subtitle and the book title doesn’t clue you in, he is talking about brand value and how to raise it.

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‘Incredible, edible egg’ campaign proves the power of the pitch

Despite all of the incredible television advertising catchphrases that still live in my millennial head, one still has a stranglehold: “The incredible, edible egg.”

Yes, yes, television was supposed to rot my generation’s collective brain, but it seems downright healthy compared to the subsequent generations’ digital diets. But that’s not the health I want to dive into.

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Remembering Lilith Fair and lamenting the progress left behind

I don’t know if this is the correct takeaway from Lilith Fair: Building a Mystery, but it seems to me the “loud hate” minority is much more powerful than the massive “love and let live” majority.

By all accounts, Lilith Fair was an outrageous success. Yes, it took its toll on founder Sarah McLachlan. After all, in three years, it played 134 dates across 54 cities and raised more than $10 million for women’s shelters and non-profits.

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