Marty Neumeier attempts to bridge “The Brand Gap,” but does he succeed? Two decades on from its publishing, I think there is more in The Brand Gap that is still relevant than some of the more dated material that’s just fun to reminisce as you read.
The book attempts to explain and educate the reader on “How to bridge the distances between business strategy and design.” And if that subtitle and the book title doesn’t clue you in, he is talking about brand value and how to raise it.
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