Agent Palmer

Of all things Geek. I am…

Middle American culture clash on full display in Vietnam era Friendly Fire

I don’t know if I should be amused, bemused, or depressed now that I’ve finished reading Friendly Fire by C.D.B. Byran. The death of any young person is a tragedy, in war or peace. But the story of Michael Mullen, his death and the plight and anguish of his parents, as well as that of a nation unsure of itself, is the broader stroke of the book.  As the inside dust jacket reads: “Michael was to have been the fifth…

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Despite time gap, Brand Gap still holds relevant marketing truths

Marty Neumeier attempts to bridge “The Brand Gap,” but does he succeed? Two decades on from its publishing, I think there is more in The Brand Gap that is still relevant than some of the more dated material that’s just fun to reminisce as you read.

The book attempts to explain and educate the reader on “How to bridge the distances between business strategy and design.” And if that subtitle and the book title doesn’t clue you in, he is talking about brand value and how to raise it.

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Spoiler Free Review

It’s (Almost) The End of the World As We Know It

An asteroid, Perses, is on a collision course with earth. It’s the size of Texas, and you’ve been hearing about it and seeing it coming for many months. Survival is doubtful at best, and humanity is coping by collapsing – as you would expect.

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